7 Tips for Affordable Advertising
July 19, 2009 Leave a Comment

Vehicle Graphics

- Sidewalk Signs
7 Tips for Affordable Advertising
1. Location
Even the best GPS systems won’t assist some prospects in finding your store. But, a colorful roadside sign will definitely lead them in the right direction. Share a building? Branded directory and reception area signs will ensure your clients find their way through the maze of suites to your front door.
2. Impact
Supplement your current advertising strategies at a fraction of the cost with signage. Vehicle graphics can garner nearly 900 impressions per mile driven for one time investment. Also, vehicle wraps and lettering are usually more cost effective alternative than yellow pages advertising
3. Promotions
From the road to register, signs ensure your sales promotions are successful. 85% of purchase decisions are made in the store. You can drive those impulse buyers to buy what you want them to buy with the right point of purchase signs and banners.
4. Visibility
Give your sales team the tools they need to close the deal. Professionally printed graphics, renderings and product specs will clarify your points and distinguish you from the competition as the better prepared and more valuable organization.
5. Branding
The quality and consistency of your overall sign package can dramatically affect the client’s perception of your business. With wide format digital printing, color matching is simple no matter the size, type or application of the sign!
6. Networking
Make trade show attendees stop in their tracks with your full color tradeshow booth and presentation materials. Can’t afford to purchase your own full size booth? You can still make the competition envious with affordable table top booths or rented booths.
7. Gain Market Share
Signs are versatile, durable and affordable. And, signs deliver many of the same desired results of traditional forms of advertising. While your competition is cutting their advertising you can use signs to expand your advertising and market presence without expanding your budget!