Lobby Signs – Office Signs

Reception signs are the first impression of your brand that your customer sees, while your office signage needs to leave the right impression on both customers and employees. What does your first impression say about you? Whether your company says “neat and tidy,” “old school” or “corporate and trendy,” we can design the perfect office signs and other visuals that capture the brand and the look you are after and display it proudly to visitors and customers alike.

By nature of the word “custom,” we approach each and every reception and office signage project differently www.sbtirvine.com.

Have you ever been in a company’s reception area that is so impressively stylish that your concept of their professionalism or importance changed for the better? This is the magic of great design. Even something simple, like some professionally done wall decals, can make all the difference. Regardless of the visual solution you choose, your reception area makes a profound impression. It can make the difference to the value of the contracts you win, and the clients who choose to entrust you with their business. Your reception signage sets the tone and makes the statement, while your entire office sign solutions can often play a large role in customer recognition and retention.

Your Reception Area and Office Signage Can Leave Lasting Impressions
In a Fall 2005 report conducted by Business Week, the look of your office or facility’s interior can play an unexpected role in both employee and customer retention.

On the employee side…
70% of the polled individuals stated that their decision to remain at a given job depended on many issues, including the physical layout, proper upkeep and visual appearance of the reception area and office or facility itself.

On the client side…
A group of “first-time” customers and/or clients were polled about their initial experience while at a particular office or facility. Visually appealing and coherently presented messaging played a major role in both their first impression and, more important, their ability to retain physical and visual information about the company and office itself.

Sign Goals

When developing visual solutions for your business, you must consider the goals you have set forth for them.
Every sign, no matter how insignificant it may seem, is intended to accomplish a goal, and “achieving your desired marketing results through effective use of signs and graphics” or Signvertising, is not just a casual concern. There are an array of visual advertising solutions, including everything from standard to high-end products.

The Purpose of a Proper Sign Strategy
It is very important to determine a sign strategy that can convey or transmit a variety of reactions, depending on their purpose. Signs and other visuals can maintain a brand (identity), persuade viewers toward some sort of action or response, display regulations and compliance, recognize other people’s efforts and/or performance, direct employees and visitors, promote a product, event, or service, or to properly inform your customers, employees, or event attendees, etc.

Advertising signs need to convey your message while also maintaining your brand. At Signs By Tomorrow, we know how hard it can be for a visual idea to translate to an actual project execution. We also believe in creating nothing but the best visual solutions that truly reflect our clients’ long-term goals. Whether your design is fabrication-ready or just an idea sketched out on paper and now requiring further development, Signs By Tomorrow can provide expert support at each and every phase of your visual sign project.

In determining the ideal solution for your visual presentation, we start with a core group of three questions, which we ask all of our clients:

•What are you trying to do?

•Who is your target audience?

•What is the sign’s goal?

But no matter what your answers are, your goals are our goals. From the beginning of your project to its completion, we remain ever cognizant of the fact that the quality of our work represents both the quality of the design and the brand. With this responsibility in mind, we provide the highest quality signage fabrication and technology and the best in top-notch project support services, to ensure that every project detail has been carefully thought out.

Please visit our web page at http://www.signsbytomorrow.com/irvine to view samples of signs we have created, to assist other businesses in meeting their goals.

What is the process for determining the best sign for my needs?

We begin every project with a new customer discussing the intention or purpose of the sign. Where will the sign be viewed? How will the sign be placed or installed? Etc. This series of questions will help us determine the best materials, colors and mounting methods in constructing your sign to achieve your desired outcome.

Mobile Advertising

When we think of signs, we usually envision store awnings, billboards, banners, or other types of on-premise signage that includes a company’s slogan and promotes its brand name. However, also within the spectrum of the signage industry are vehicle signs – which are gaining popularity.
With the average American traveling 302 miles over a seven-day span, a business’ vehicle graphics could have quite an impact on consumers. Industry statistics show that more than 95 percent of Americans are reached by media targeting vehicle drivers and passengers and one vehicle wrap can generate over 30,000 to 70,000 impressions daily.
We have noticed first-hand how more business professionals are interested in signs on the go. The whole idea is to maximize your company’s visibility – and, getting signage on your vehicle is your best bet for visibility. Just think of it; your vehicle is always in motion for everyone to see, and vehicle signage is a cost-effective way to promote your business in town, as well as throughout the country.
According to the International Sign Association, when signage is part of a company’s overall marketing strategy, the company’s increase in revenue is extremely profound. Vehicle signage is emerging as a prominent way to build awareness. In fact, company vehicles can be turned into “bumper-to-bumper marketing machines.”
The following ideas that you can brainstorm over as you decide on the vehicle signage that best fits your needs:
• Car, Truck & Van Graphics and Wraps – With this option, you can create a consistent brand image across all of your company vehicles.
• Magnetic Vehicle Signs – Looking for something a bit more versatile and cost-effective? Magnet signs come in all kinds of shapes, sizes and colors. They are easily removable, making it simple to transfer between cars, vans and trucks.
• Customized Graphics – Implement your own design into the signage for your vehicles and combine your design with multiple media to accommodate any mode of transportation.

When it comes to choosing the graphics and lettering for your vehicle sign, the primary goal should be to attract additional customers and you need to take several steps: It begins with a design that needs to be clean and make an impact, and then the wrap or lettering must be properly sized to the vehicle. The selected material and the printing using a strong solvent printer will ensure that the graphic will not fade quickly and last longer. Lastly and maybe most importantly the wrap needs to be installed correctly. When this is done poorly, the entire process fails.

Is your car ready to Wow?