Mobile Advertising

When we think of signs, we usually envision store awnings, billboards, banners, or other types of on-premise signage that includes a company’s slogan and promotes its brand name. However, also within the spectrum of the signage industry are vehicle signs – which are gaining popularity.
With the average American traveling 302 miles over a seven-day span, a business’ vehicle graphics could have quite an impact on consumers. Industry statistics show that more than 95 percent of Americans are reached by media targeting vehicle drivers and passengers and one vehicle wrap can generate over 30,000 to 70,000 impressions daily.
We have noticed first-hand how more business professionals are interested in signs on the go. The whole idea is to maximize your company’s visibility – and, getting signage on your vehicle is your best bet for visibility. Just think of it; your vehicle is always in motion for everyone to see, and vehicle signage is a cost-effective way to promote your business in town, as well as throughout the country.
According to the International Sign Association, when signage is part of a company’s overall marketing strategy, the company’s increase in revenue is extremely profound. Vehicle signage is emerging as a prominent way to build awareness. In fact, company vehicles can be turned into “bumper-to-bumper marketing machines.”
The following ideas that you can brainstorm over as you decide on the vehicle signage that best fits your needs:
• Car, Truck & Van Graphics and Wraps – With this option, you can create a consistent brand image across all of your company vehicles.
• Magnetic Vehicle Signs – Looking for something a bit more versatile and cost-effective? Magnet signs come in all kinds of shapes, sizes and colors. They are easily removable, making it simple to transfer between cars, vans and trucks.
• Customized Graphics – Implement your own design into the signage for your vehicles and combine your design with multiple media to accommodate any mode of transportation.

When it comes to choosing the graphics and lettering for your vehicle sign, the primary goal should be to attract additional customers and you need to take several steps: It begins with a design that needs to be clean and make an impact, and then the wrap or lettering must be properly sized to the vehicle. The selected material and the printing using a strong solvent printer will ensure that the graphic will not fade quickly and last longer. Lastly and maybe most importantly the wrap needs to be installed correctly. When this is done poorly, the entire process fails.

Is your car ready to Wow?

7 Tips for Affordable Advertising

 

Vehicle Graphics

Sidewalk Signs

 

7 Tips for Affordable Advertising

 

 

 

 

 

 

1. Location

Even the best GPS systems won’t assist some prospects in finding your store. But, a colorful roadside sign will definitely lead them in the right direction. Share a building? Branded directory and reception area signs will ensure your clients find their way through the maze of suites to your front door.

2. Impact

Supplement your current advertising strategies at a fraction of the cost with signage. Vehicle graphics can garner nearly 900 impressions per mile driven for one time investment. Also, vehicle wraps and lettering are usually more cost effective alternative than yellow pages advertising

 3. Promotions

From the road to register, signs ensure your sales promotions are successful. 85% of purchase decisions are made in the store. You can drive those impulse buyers to buy what you want them to buy with the right point of purchase signs and banners.

 4. Visibility

Give your sales team the tools they need to close the deal. Professionally printed graphics, renderings and product specs will clarify your points and distinguish you from the competition as the better prepared and more valuable organization.

5. Branding

The quality and consistency of your overall sign package can dramatically affect the client’s perception of your business. With wide format digital printing, color matching is simple no matter the size, type or application of the sign!

6. Networking

Make trade show attendees stop in their tracks with your full color tradeshow booth and presentation materials. Can’t afford to purchase your own full size booth? You can still make the competition envious with affordable table top booths or rented booths.

7. Gain Market Share

Signs are versatile, durable and affordable. And, signs deliver many of the same desired results of traditional forms of advertising. While your competition is cutting their advertising you can use signs to expand your advertising and market presence without expanding your budget!